• January 18, 2018 /  Entrepreneurs
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    One of my favourite assignments as a copywriter is to help entrepreneurs create the text to promote their new business, product or service. In my five years as a professional copywriter, I’ve helped clients as diverse as electricians, sales trainers, marketing companies, gourmet food shops, property developers, digital agencies, IT consultants and driving instructors to express what they offer in writing – usually at the early stage of building or planning the enterprise. The power of copywriting in that situation simply cannot be overestimated. There really is something almost magical about putting words on the page. It makes ideas real, generates commitment and focuses energy. Just by committing thoughts to paper, we can shape our futures. It’s easy to see how this benefits the entrepreneur as they plan or develop a business. Although most entrepreneurs generally feel positive and confident about their ideas, they sometimes find it hard to do them full justice on the page. Working from a different perspective – the outsider’s perspective – the copywriter can make sure that their client’s marketing pitches the offering to the right audience, with the right tone and the right emphasis.Sometimes, the appropriate ‘level’ for the message may be far ‘above’ the one expected or imagined by the entrepreneur. Sometimes, when they see what I’ve written, my clients respond ‘I could never have written that,’ or ‘I don’t recognise myself’. This type of feedback confirms that the entrepreneur may simply be too close to his or her product or business (whether emotionally or intellectually) to communicate its selling points effectively. If the business is a one-person startup enterprise, it’s easy to see why. Talking an idea through with a good copywriter (one who asks the client lots of questions) is a great way to road-test a new idea. ‘If we translated this concept into marketing messages,’ the entrepreneur is asking, ‘Would it fly? Would the proposition be consistent, compelling and capable of converting interest into sales?’ Here, the discipline of copywriting can act as a useful reality check. The dark side of confidence is over-confidence, and entrepreneurs are prone to many delusions and self-deceptions. But the copywriter cannot spin straw into gold; to make convincing copy, they can’t work with unclear, inconsistent or self-contradictory ideas. As part of the briefing process, the copywriter can help the entrepreneur to iron out all these tangles in their thinking – provided the copywriter is prepared to put some tough questions to the person who pays their bill.

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  • January 15, 2018 /  Entrepreneurs
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    James Jardine from the University of Cambridge in the UK won third prize in the post-graduate category of the Santander University Entrepreneurship Awards.

    He scooped 5,000 for his company Qiqqa.com a company that provides free software which helps students and researchers manage information.

    The awards aim to support and encourage university students to pursue their business ideas and are open to students from all 58 universities within the Santander programme.

    To mark the fifth anniversary of Santander Universities in the UK, Santander chief executive, Ana Botn, announced an additional 1.5m of funding to UK universities, taking its total investment to 7 million during 2012, as well as 100 new mobility grants of 2,500 available to UK students to study abroad.

    She also extended the banks support for small businesses with the launch of a new programme to place graduates from the countrys top universities on internships with SMEs across the UK.

    The programme to encourage entrepreneurialism amongst graduates is a collaboration between Santander and its university partners and aims to promote the benefits of working for a SME to third-year or recently graduated students, while providing smaller businesses with an injection of talent not always easy to obtain by companies with limited administration resources.

    Santander will work with its partner universities to find students and companies who will benefit most from the scheme and will help with placement and administration, including project management, as well as part-funding a basic salary for the students.

    Ana Botn said: Youth unemployment and particularly graduate unemployment is one of the most pressing issues for the UK economy. We hope our new programme offering 500 student internships to SMEs can help provide our talented graduate community with the opportunity to gain vital experience in the work place, whilst opening their eyes to the benefits of working for smaller companies.

    SMEs have not typically attempted to compete with the graduate recruitment schemes of the big FTSE players and we hope that this initiative will give a wider range of companies the benefit of fresh, young talent.

    As the engines of progress and invention, universities have an important role to play in incubating the enterprises of tomorrow. Santander is proud to be supporting and recognising the entrepreneurial skills demonstrated by students through our Entrepreneurship Awards, as well as announcing an additional 1.5 million of funding to support British universities, taking our total investment to 7 million in the UK and 120 million globally, this year.
    Photograph:James Jardine receiving his prize from Santander chief executive, Ana Botn

  • January 8, 2018 /  Entrepreneurs
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    Enlarge your entrepreneur focus and make visualizations an important part of your new daily routine. Entrepreneur success comes from having a vision, a clear mental picture of exactly what it is that you intend to realize. You have to be able to see it in your mind before you can achieve it. Imagine the outcome that you want, always focus on what you want and not the one you don’t want.

    Visualise with perfect focus. Don’t just think and picture what you want in a unclear way, form the details, the feel, the colour. The more details you can place on it the clearer you will see it and the more real it becomes to you in your mind’s eye. It is without doubt one of the key critical success factors for entrepreneur success.

    Most people if they would like success will generalize much too much. If you would like to have what is called success then you have to be very exact as to what you are calling success. How will you know when you have it? What will it feel like? What will you see and be when you have it? What is your measure for success? What do you need to do to achieve it?

    When you take a photo and it is out of focus that photograph will permanently be hazy and out of focus. The same applies to your visualizations. When you visualise something and fail to put the details in it, it will at all times be a hazy idea without any clarity. Give your brain precise mental pictures of what you would like and your imagination will respond accordingly.

    It is not about living in a dream world, it is making mental pictures of your desired outcomes. The bolder you make your images, giving them colour and making them real to you, then the more powerful you will feel towards them. Whatever you can think and believe you will be able to accomplish.

    Condition yourself to expect your entrepreneur success. Almost all of the limitations that we place on ourselves are the effect of our self images. However we see ourselves, we live our life, so by changing your images you start the process of changing your self beliefs and your expectations.

    Success is a habit, it is the result of developing an attitude. Attitudes are simply habits in the mind. Create your success habit in your mind, spend a few minutes each day and develop your mental picture. It is a critical success factor for your entrepreneur success.

  • January 4, 2018 /  Entrepreneurs
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    If someone were to tell you that you could create a global business, completely for free, with nothing more than the tools you already have, and the investment of your time, you’d question their sanity.

    Nevertheless, it’s true. If blogging appeals to you, you can create a viable Internet business within a few months: for free.

    Blogging is a new development in online businesses. Essentially, it’s instant publishing. Because entrepreneurial blogging is so new, you have a great opportunity to build your business before others copy what you’re doing, so get started now, and start building your own online empire.

    Let’s look at five business models for your new Internet blogging business. These five models can be combined if you wish there are no rules in blogging. You can change the business model of a blog at any time, to a model which generates more income.

    Each of these models has the potential to earn you a six-figure income. They are:

    Affiliate blog(s)

    Web publisher blog(s)

    Sales blog(s)

    Service blog(s)

    Blog network(s)

    Let’s look at these models one by one.

    Affiliate blog(s)

    Many businesses develop affiliate programs, because they can recruit a sales force of thousands of people, with little expense. The appeal of affiliate programs for affiliate marketers is that you don’t need a product or service you can start selling others’ products, on commission.

    If you intend creating an affiliate blog, select the products that you’ll be selling before you create the blog. This is because you want to be sure that there is a wide range of products that you can promote. There’s nothing worse than developing a blog, and finding out that the well is dry: you’ve picked a niche where products rarely change, and in which the products are so standardized that there’s nothing new to write or podcast about.

    Web publisher blog(s)

    In this model, your blog is the online equivalent of a magazine. Just as a magazine has features and advertising, so does your blog. In this business model, your content is vital, because you’re counting on your content to attract advertisers.

    If you choose to develop a Web publisher blog, you’ve got great models the thousands of magazines which are published each year. Check out a couple of your favorite magazines. Usually a monthly magazine will have a theme for each monthly issue, with two or more stories devoted to this theme. The magazine publishes its editorial calendar a year in advance, so that advertisers can line up their advertising for a specific issue.

    Sales blog(s)

    In the sales model, you devote a blog to a single product, or range of products. When offline companies start blogs, their blogs are sales blogs they’re using their blogs to sell their products. If you have products that you want to sell, a sales blog is an excellent business model. You could sell a product that you’ve created an ebook, a DVD, or art work or products that you buy from others, and resell.

  • December 30, 2017 /  Entrepreneurs
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    Any business, no matter how big or how small, starts out with an idea. The ideas were non-tangible things that entrepreneurs started up into real live businesses. Similarly, home based business entrepreneurs need ideas to start up. Perhaps you can take these ideas and turn them into money making businesses? Anyone with a computer, the internet, and a pulse can make them happen.

    Idea #1: Start up a home based business by selling things on E-bay. Research what is selling on E-bay and get involved in that niche by buying wholesale and selling for profit. Learn the tips and tricks of how to effectively sell on E-bay and how to maximize your profits.

    Idea #2: Find out about a topic that people want information on and would pay for that kind of information. Write an e-book or a report that contains the information that the people are looking for, and then sell it.

    Idea #3: Buy or otherwise obtain private label rights products/articles/books/etc. You can do whatever you please with these. You can rewrite the books to your own taste and resell it for 100% profit. If you have a lot of PLR articles about a certain topic, you could compile those into a book for reselling.

    Idea #4: Start up your own online store. More and more people are buying things online, so you could cash in on this. What exactly would you like to sell and to who would you sell it to?

    Idea #5: Build websites for other people. Some people are too afraid to learn programming with HTML, no matter how many books they read or how many courses they take. You might have experience with websites or you can learn HTML from free resources. I know someone who got paid $75 for designing just one site, so there’s money to be made in this field.

    Idea #6: Another home based business for an entrepreneur to start up is a service-based business. Perhaps you know how to get a complete idiot’s site to the top 10 search engine rankings for a certain keyword. There are people will pay money for that, you just have to put your business in front of them. Perhaps you can give consulting services in a certain area, or can do other services that people outsource. What other services can you think of that you can provide for money?

    Idea #7: This is a popular one: join an affiliate program, and and get into the business of affiliate marketing. You promote products from these affiliate programs, and get paid commissions when you refer sales and sign-ups. If you can’t create your own product or service you should look into this.

    These are seven great ideas for entrepreneur start up. But these are just a tiny sample as to what kinds of ideas are available to be turned into home based businesses. Use one of these ideas, or come up with your own, and start your own business.

  • December 22, 2017 /  Entrepreneurs
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    One of the best female business owners in the history of the united states is Mary Kay Ash. She’s got a foundation which was put in place to help end cancer and physical violence against women. The foundation is run on donations and aims to coach women while struggling with cancers like ovarian cancer, endometrial cancer, and breast cancer.

    Some of the prizes that she won include things like being called one of the most influential of business leaders in the past 25 years by Wharton School of Business and PBS in 2004. She was given the Women’s Advocacy Award by the legal services firm in North Texas and a book feature in 2001. In 1999, she was profiled by Forbes within their great business stories feature.

    There’s lots of people in the heritage of the usa that did great things for the people while setting a great example. Mary Kay Ash was one of those people. She was able to earn multi-billion dollar success while ensuring to give to the city. In reality, she was noted for her unwavering ideals, belief in women, and her generous heart.

    She kicked the bucket in 2001, but her heritage endures through her foundations created to fight cancers and violence towards women. Some of the most frequent kinds of cancer that impact women are breast cancer, which one in eight is going to be diagnosed with, endometrial cancer, which one in 40 gets, and ovarian cancer, which one in 72 gets.

    Cancer is something that affects both men and women and cash that’s given to that purpose is cash wisely spent. There are lots of different foundations for doing this, and one of which is the Mary Kay Foundation. It was started in 1996 and seeks to assist women that are inflicted by physical violence or cancer.

    Most are familiar with her makeup line, giving people the chance to be entrepreneurs or just earn extra money on the side. Of course, it’s not only for those that want to begin a business. They make superb high quality makeup and beauty items which have stood the test of time for a reason.

    If you are someone that has long been enthusiastic about beginning your own business and you have no idea where to begin, you should consider looking into Mary Kay products. They supply top quality beauty and makeup supplies that women revel in using. They even design skin care and sun care products for men too.

    You’ll find reasons why selling makeup is a secure type of business to start. The main is the fact that there will always be a need for it. Women will usually want to look and feel beautiful, and they love having large amounts of beauty products to do that with. So if you are someone that enjoys speaking with people and can manage your time well, it might be a good way to go.

  • December 22, 2017 /  Entrepreneurs
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    There are three business arrangements in Singapore that have been specifically created for foreign entrepreneurs and business entities planning to have a presence in the country: a subsidiary company, branch office, and representative office.

    These are the basic differences between these business entities for foreign entrepreneurs and investors:

    1. Subsidiary company

    This is probably the most ideal business entity for foreign companies planning to form a Singapore company or expand their presence in the country. This is because this formation provides countless of benefits especially when it comes to tax incentives and limited liability.

    As a separate legal entity from its parent company, a subsidiary company may have a different name and is allowed to conduct any business activities in the country as long as these are legal.

    A foreign company with a subsidiary company enjoys a limited liability, an arrangement in which it is not liable for any losses, liabilities, and debts of its Singapore auxiliary business.

    And because a subsidiary company is incorporated in Singapore, it also enjoys local tax benefits even if it is 100 percent owned by foreign businessmen and entities.

    However, this business setup is required to appoint at least one resident director who may be a Singaporean citizen or holder of EntrePass, Employment Pass, or Permanent Residence Status.
    Meawhile, a subsidiary company may have one to 50 shareholders who may be a foreign or local individual or another business entity. To know more abour subsiday company follow this link:

    2. Branch office

    A branch office, being an extension of its business headquarter, is only allowed to conduct activities performed by its parent company.

    Unlike a subsidiary company, a branch office is not provided with local tax benefits since it is treated as a legal extension of its parent company. And with this arrangement, the headquarter is directly liable for all the losses, debts, and liabilities of its Singapore branch office.

    Meanwhile, it is a legal requirement for a branch office to hire two Singaporean resident agents who will oversee its business operation.

    When it comes to government-imposed disclosure requirements, this business entity may not be appealing for some shareholders since they are also required to submit the audited accounts of their parent company. To know more about branch office, follow this link:

    3. Representative office

    Legally speaking, a representative office is not really a business entity as it is not allowed to engage in any revenue-generating activities.

    A representative office is generally ideal for foreign companies who are not yet sure of the business viability of their services or goods in Singapore and want to conduct an extensive market research before engaging in a full-blown operation. To know more about representative office, follow this link:

  • December 13, 2017 /  Entrepreneurs
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    Everyone dreams. But only the truly exceptional possess the dedication and creativity to turns those dreams into a reality. Such truly exceptional people are known as entrepreneurs. These people introduce a radical new idea into the pool of over-used and copy pasted notions. Entrepreneurs are the architects of the constantly changing and improving society.

    What makes an entrepreneur?

    This is a question everyone has thought of when watching the success of well known entrepreneurs like DhirubaiAmbani, Bill gates, Narayan murthy etc. Passion, creativity, imagination, innovation and an unrelenting drive to succeed are the qualities that set an entrepreneur aside from the rest of the crowd. Out of the box thinking and a sense of showmanship goes a long way in todays competitive market.

    Budding entrepreneurs must possess the tenacity to succeed no matter what the harsh world might throw at them. A strong sense of self respect, confidence and good principles cultivated from an early age is a very important factor that influences the thought process of any entrepreneur. The tendency to conform to societys norms is automatic. Any person wishing to climb the ladder of success as an entrepreneur has to break free of this tendency and have the ability to look at things from different perspective. One of the most important aspects of an entrepreneurs success is the idea. This little four letter word is the cornerstone and the motivation for any venture. In order for any venture to reach its full potential, you must believe in the idea 100%. Any job half done is a waste of both time and effort. Plan well and assemble a trusted team to help you. More minds thinking on the same idea helps hone it to a perfect shape.

    Risk Taking is Important Too

    But one cannot ignore the very high risk factor. The chances of failure are ever present. Think with a practical mind. Take into consideration all the factors of your life that may be affected by what you choose to pursue and whether you can afford the risk. Your wallet is most likely the spot most affected. Be sure to think before you invest.

    Any entrepreneur who is revered in his field can tell you: There is no formula for success. Success is three parts hard work and one part chance. A life as an entrepreneur is alluring and exciting. A true entrepreneur has the all-consuming desire to see their dreams turn to reality and is bold enough to push the limits of human potential could bring about unprecedented changes in the society. That person could be you!

  • December 9, 2017 /  Entrepreneurs
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    The world is awash with entreprenuers and we have noticed that 9 to 5 kind of jobs is not the route to financial freedom. You can do a 9 to 5 kind of job, retire honouably but i promise you your financial base is nothing compared to the that of an entrepreneur who ventured to start something something for themselves.

    Entrepreneurship is a systematic approach used to identify, bring to life and nourish to fruition of an ideal or oppournity. Entrepreneurs perceive potentials and build on them by directing his or her resources to achieve pre-determined goals. The human resource is of importance because it is in born in all. It manifest as talents and deep seated aspirations. The material resource is secondary.

    The featuers of Entrepreneurs are numerous but lefts nose dive into it. Entrepreneurs have a high level of business consciousness. They can discern between assets and liabilities. They can see business potentials when they get close to one. Their eyes and mind can see potentials even when clothed in failures. In addition, they are ready ti indulge in moderate calculated risks because they do a through base line study of their potential business ideal. These base line studies give them a clear picture if the target market, the dos and don’ts the requirements and the legal impediments.They make sound business judgement before they dive into any business venture.

    Entrepreneurs are dynamic and hard working. They do not dive into business because it is in vogue or it has made their next door friend millionaires. They nourish their idea with creative innovations thus making it unique. They have superb abilities in allocating time, resources and task.

    Remember, Entrepreneurs do not dive into business ventures. Like I said above, the world is awash with entrepreneurs. Subsequently, study yourself before you throw in yor material into any venture if not you would close shop few months after.

    In conclusion, engage professional to do the base line studies and visit a solicitor and you would know the legal angel of your proposed business venture.

  • November 29, 2017 /  Entrepreneurs
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    There are many ways to make money from home putting in as many hours as you want while getting to stay home with your family. You can become a mom entrepreneur in no time.

    Most women need more flexibility than what they typically get in the regular workplace. You often cannot plan for your child being sick or getting out of school early and it is stressful to have to quickly find someone reliable to pick them up and drop them off on days like that.

    Many moms worry about their kids walking home from school alone and would prefer to pick them up and take them home. They also wonder if their kids are safe once they reach the house as they will not be home with their kids until the evening.

    It is quite a conundrum as most moms do not work because they want to but because they have to. If this is you, how would you feel if you found out you would not have to stress over such problems anymore?

    There are clearly many reasons to start a home business. Getting started can be difficult though. In order to do so you need to stop and ask yourself two simple questions: What are your interests? What are you good at? If the answer to both these questions is the same then you have an advantage as you can create, sell, or teach something that you are great at and love. This makes things easy. There are a plenitude of options available that many a mom entrepreneur usually likes.

    If you enjoy working with kids, you can either have a daycare in your house, or become a tutor. Either job would likely help out mothers who are not lucky enough to be home with their kids everyday. You remember what that is like, don’t you?

    Or you may want to take advantage of the internet. With outstanding products and superior services you could incorporate yourself into a simple and duplicatable online marketing system that automates most of your business tasks for you. Such systems have been developed specifically for the young business women, but you just have to know how to locate such opportunities.

    For startup costs usually around a few hundred dollars, you could be well on your way to securing your slice of the abundant internet pie. Be imaginative when deciding which business to begin; make a list of your interests and skills to help you get started.